Tribe feeling, competition and the global economy

The primal tribal feeling is still with us. Most people still marry, have their friends, their jobs, and their favorite bakery within close proximity to where they live.
We trust people we know. Trust is the glue that kept tribes together, trading and interacting with people within the confines of the community.
Members of the same tribe exchanged goods and services with a shake of hands as a form of rudimentary contract. 

Communities were built on trust.
This localized trust network persists even in our global economy, since we naturally gravitate toward familiar faces, seek recommendations from friends, and feel more at ease conducting business with people of the same cultural background and social connections. 

The abundance of options didn't totally override our preferences for services gleaned through referrals from trusted friends. 

Owing to this proximity-based trust, local businesses often thrive alongside massive online retailers.

This also explains the paradoxical case where privately-owned businesses might pay premium prices for services or goods from familier providers rather than choosing cheaper alternatives from newly established businesses.

This tribal inclinations in a world of cut-throat competition, where money-hungry shareholders dictate the pathways of companies could be a hindrance, since innovative solutions, better opportunities might come from outside our "tribe". 

Finding our balance lies in honoring our tribal inclinations  in situations requiring personal reliability, but also overriding them in favor of broader exploration outside our communities. 

Successful individual nowadays are those who can simultaneously act as a trusted tribal members and also as a global citizen, maintaining local roots while keeping an open vision towars opportunities and innovations coming from beyond the confines of the community.