Cold approach, from tribes to societies
Cold approach is a very simple yet daunting process by which we engage random strangers in a conversation. In its simplest form, it could be asking about directions or the time of the day.
In the early ages, as tribes were the size of a couple of neighborhoods, everybody knew each other, cold approach was
not necessary unless people ventured into another tribe and risked their lives in the process.
People within tribes knew each other and relations were knit and maintained based on class, proximity or family ties.
It was a simple system but it was not scalable as it lacked the social flexibility modern cities needed due to the huge number and the diversity of its citizens.
The transition to modern urban life altered the social fabric of human interaction, replacing intimate tribal ties with a complex web of anonymity that required new social skills.
In today's metropolitan environments, we routinely find ourselves surrounded by thousands of strangers whose backgrounds, intentions remain completely impervious to us. This shift created both unprecedented opportunities but it also gave birth to new and unique challenges.
while we can now connect with people from different cultures, we have lost the sense of security and predictability that came with living in small communities.
The art of cold approach emerged as a necessary evolutionary adaptation to this new reality. It allowed us to seek strangers and form connections despite having no shared context or mutual acquaintances.
However, this skill isn't acquired naturally. Our evolutionary programming still operates on tribal assumptions and our brains are wired to be cautious of outsiders and to communicate through established hierarchies and relationships.
The anxiety many feel around strangers isn't just social awkwardness, it's an antiquated survival mechanism protecting us from potential threats.
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