How did nature became a burden

Lawns outside homes resulted from a calculated push from pesticide companies in order to create a demand for chemical products. 

Lawns were a luxury reserved for the wealthy, and the idea of dousing ornamental grass with chemicals was a nonexistent concept. 

The lawn-care industry, alongside chemical manufacturers, actively spread the idea that grass required constant care, transforming a bit of nature into a chemically dependent green carpet.
The marketing strategies managed to turn a natural lawn into  a problem that certain products could fix.

They spread images and information that created anxiety about decaying, ugly nature, where weed and vermin thrives. 

This anxiety-inducing advertising framed fertilizers as the essential element needed to sustain a liveable space free from unsightly herbs and pests.

Advertisers presented nature as an element to be controlled and tamed by chemicals.
The social pressure to conform further increased the need for those products as well-maintained lawns became a status symbol.

This need to conform was driven by an industry that understood that shame, guilt and the desire to belong were powerful marketing tools.
The consequences of this campaign is a consequential financial burden borne by homeowners today. 

What was sold as the key to a beautiful lawn has become an endless spending cycle on a landscape that produces nothing.
An unmaintained lawn is now called a public nuisance that interferes with the comfort, safety, or health of the public and is subject to hefty fines.